GreenBay Pilot: Final Learnings Report
GreenBay’s pilot shows that second-life appliances can make the circular economy work at scale.
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Many households across East Africa face barriers to accessing reliable, affordable, and energy-efficient appliances. At the same time, large volumes of used appliances exit the market prematurely leading to avoidable waste and lost economic value.
To explore scalable solutions, Delta40 piloted a new venture, GreenBay, to scale sales of certified second-life appliances in Kenya. With support from CLASP, the project tested digital procurement, pricing, and sales innovations targeting low- to middle-income households and SME retailers
This pilot aimed to evaluate the technical, operational, and financial feasibility of applying GreenBay’s circular refurbishment principles to the mobility sector, particularly within the rapidly growing electric two-wheeler market.
Over the seven-month pilot, GreenBay was able to achieve
- 413 second-life appliances sold
- 7.2M KES (57.6K USD) in total revenue
- Over 11 metric tons of electronic waste were diverted from landfills
- Strong proof-of-demand for B2B resale and consumer trade-in procurement models
Funders and strategic partners interested in supporting models like Greenbay to scale can consider the following:
- Expand investment to circular marketplaces that enable reuse rather than just clean-tech startups
- Fund integration pilots (WhatsApp AI, BNPL, warranty tech) to reduce cost-to-serve consumers
- Support consumer awareness campaigns on the reliability and value of certified second-life appliances.
GreenBay’s CLASP-backed pilot demonstrated that certified second-life appliances, when paired with warranties, digital selling, and strong sourcing, can unlock circular economy value at scale. With continued support, GreenBay is positioned to become East Africa’s leading platform for trusted, affordable, and climate-smart appliances.
Efficiency for Access is a global coalition working to promote affordable, high-performing, and inclusive appliances that enable access to clean energy for the world’s poorest people. It is a catalyst for change, accelerating the growth of off and weak-grid appliance markets to boost incomes, reduce carbon emissions, improve quality of life, and support sustainable development. Current Efficiency for Access Coalition members have programmes and initiatives spanning 62 countries and 34 key technologies. It is co-chaired by UK aid from the UK government via the Transforming Energy Access platform and the IKEA Foundation. www.efficiencyforaccess.org